The Spielwarenmesse has strengthened its standing as the world’s leading event for the toy industry. Opening its doors from 1 to 6 February, the organisers in Nuremberg posted high numbers of international exhibitors and visitors as well as a broad spectrum of innovations and information. 2,871 companies from 63 countries, up from 2,851 in 2016, expressed their satisfaction with the number of trade buyers at the fair. A total of 73,000 visitors, up 3.2% from 70,714 in 2016, travelled to Nuremberg from 123 nations to view the latest innovations, to engage with other members of the sector and to experience something new.
The proportion of international retailers and buyers was particularly high, climbing from 58% to 60%. The majority of trade buyers came from Europe, Asia and America. Expressed by country, the largest increases were recorded from Italy, Russia and China. First-time exhibitor Marc Collinet, CEO of the Adamus Group, praised the high quality of the visitors: “The Spielwarenmesse attracted many German and international visitors with decision-making powers. The general mood here was great.” As in the past, the trade buyers’ main focus was on finding new products and ideas. However, observing the market and the competition as well as sharing information are becoming increasingly important facets of the fair. Besides the usual business aspects, more and more visitors are seeing the event as an opportunity to experience something new.
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The next Spielwarenmesse will be held on 31 January to 4 February 2018.